Bluum by Mirage | AI Hardwood Flooring Collection Launch
Created/Edited by MigyB
Collection: Bluum
Brand: Mirage Hardwood Floors
Campaign: Bluum Collection Launch
AI Media & Creative Direction: Spaces Uncovered
Market: British Columbia, Canada
Bluum by Mirage is brought to life through AI cinematography and digital storytelling, transforming a hardwood flooring collection into an immersive visual experience designed for the architecture and interior design community. Created as part of the Bluum collection launch campaign, this AI generated product film explores how emerging technology can help building product manufacturers move beyond traditional product photography, samples and marketing materials to show how their products can live within real spaces. The campaign combines AI media, product storytelling and content marketing to help communicate the design possibilities behind Bluum while building awareness and visibility with designers and specifiers.
Spaces Uncovered | Kelowna Expansion Ad
Created/Edited by MigyB
Brand: Spaces Uncovered
Campaign: Kelowna Expansion Ad Launch
AI Media & Creative Direction: Spaces Uncovered
Market: Kelowna, British Columbia, Canada
A silly, but eye-catching video ad created for Spaces Uncovered using AI to promote their expansion into the Kelowna market while also introducing their team in the process. Real faces and real locations were used for this video.
Vancouver General Hospital | Time To Shine Gala — GALA AI INTRO VIDEO
Created/Edited by MigyB
Company: Vancouver General Hospital
Campaign: Time to Shine Gala Intro Video
AI Media & Creative Direction: MigyB & Cecilia Tse
The task was to create a video for one of Vancouver’s most anticipated galas happening at the Fairmont Pacific Rim in downtown Vancouver. The gala in question was the VGH Time to Shine Gala with this year’s gala sponsored by Serein Properties. An video introducing the gala and the organizers needed to be created as well as a video that created excitement as it was the first experience at the gala itself as soon as everyone was seated at their tables for the night. Using AI, the gala organizers went to Barcelona, ran into the famous world-renowned chef from Barcelona and convinced him to come back and cook for the VGH gala through some incredible flamenco dance moves. The video introduced the importance of the night, how it came together and the gala’s theme which was a Spanish Flamenco night. Utilizing the power of AI, we used real people’s appearance, voice cloned their real voices, and used real locations in Barcelona without ever stepping out of Vancouver, BC; the power of AI at full display.
See for yourself below.
Casa Somos | Turning an Overlooked Surf Property Into a Category — Defining Retreat
Created/Edited by MigyB
Brand: Casa Somos
Campaign: Retreat Experience Ad
AI Media & Creative Direction: Spaces Uncovered
A concept video created for Spaces Uncovered to show what can be done with AI when creatively advertising a vacation home or boutique hotel. Using AI, you can come up with your own actors and have the space do what ever you can think of in order to sell the experience. This was done a while back before AI had 4K video.
See for yourself below.